An Idea Comes to Light

THE TOPPS COMPANY, INC. BECOMES OFFICIAL SPONSOR OF PROFESSIONAL BASEBALL SCOUTS HALL OF FAME CAMPAIGN
The Goldklang Group to Honor Scouts Efforts At All Six Minor League Teams

FLORHAM PARK, NEW JERSEY & NEW YORK (NOVEMBER 28,2007)- The Topps Company, Inc. and the Goldklang Group today announced a partnership agreement naming Topps the official sponsor of the Professional Baseball Scouts Hall of Fame (PBSHOF) campaign at all six Goldklang Group minor league baseball clubs. The Group-affiliated clubs (Charleston RiverDogs, Ft. Myers Miracle, Hudson Valley Renegades, St. Paul Saints, Brockton Rox, Sioux Falls Canaries) will create premium new year-round inventory that shall be designated solely for the PBSHOF.

The Goldklang Group activated a ballpark campaign to spotlight the tremendous dedication of Professional Baseball Scouts, tireless and devoted individuals who spend a significant amount of their lives on the road, and create recognition for their invaluable contributions to the game of baseball. There will be a ceremony and established dedication area at each ballpark honoring a scout each year throughout the league schedule.

In conjunction with the ballpark campaigns, Topps plans to feature scouts on their trading cards including the creation of special cards to share with each inductee. The dedication areas at each ballpark are slated to be finalized prior to the start of the 2008 season.

Criteria for Inductees: Minimum 20 years professional scouting experience. The selection of inductees shall be based on a combination of quantifiable success in the field, contributions made to the game in other areas of the sport whether professional or amateur, and importantly their involvement and dedication to the local community that is honoring them through induction. Please direct nominations based on this criteria to scouts@goldklanggroup.com.

The PBSHOF is the culmination of recent broad scale efforts to create a forum designed to honor one of the game’s most valuable professions. The combined reach and recognition achieved through the partnership of industry leaders Topps and the Goldklang Group should succeed in shining a long overdue spotlight on scouts across the landscape of professional baseball.

“Topps has an unparalleled history in recognizing the accomplishments of those associated with the game of professional baseball,” said Adam Zucker, director of licensing. “This partnership is another step in the direction of Topps working to pioneer change and recognition within the scope of the scouting industry, and we are thrilled to announce that we are adding scouts to our trading cards.”

“We share the passion of recognizing the achievements of scouts in baseball,” said Tyler Tumminia, vice president of integrated marketing. “Through our partnership with Topps we are able to create an exceptional opportunity for the many fans who wish to receive a clearer understanding of a scout’s role, in conjunction with the ability to establish lifelong memories for the families of scouts that are honored.”

ABOUT THE GOLDKLANG GROUP

The Goldklang Group is a sports entertainment consulting and management firm. The Group provides operational consulting and management services in all areas relating to sports franchise and event acquisition, promotion and operation.
The principals in the Group are Marvin Goldklang and Mike Veeck. Goldklang is a noted owner and operator of several highly successful minor league baseball franchises, Chairman of M.S. Goldklang and Company, a New Jersey-based merchant banking firm, and a limited partner in the Yankees. Veeck is a noted public speaker and author, as well as an owner and operator of minor league baseball clubs that continually are recognized nationally for their promotional innovation and financial success. (http://www.goldklanggroup.com/)

ABOUT THE TOPPS COMPANY, INC.Founded in 1938, Topps is a leading creator and marketer of sports and related cards, entertainment products, and distinctive confectionery. Topps entertainment products include Major League Baseball, NFL, NBA and other trading cards, sticker album collections, and collectible games. The Company's confectionery brands include “Bazooka” bubble gum, Ring Pop,” “Push Pop,” Baby Bottle Pop” and “Juicy Drop Pop” lollipops. For additional information, visit http://www.topps.com/.